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An appetite for the finer things
Fulcrum Media Inc. takes exciting bite as new owner of Flavours

Vancouver, November 19, 2012 

Fulcrum Media Inc. has an appetite for good food, drink and hospitality. With its expertise in the food and beverage arena, it’s no surprise Fulcrum would want to add an outstanding culinary media property like Flavours to its roster of top-performing publications, digital sites and popular food and drink shows.

As of November 14, Fulcrum became the new owner of the popular foodie magazine and digital site in Western Canada.

“Fulcrum is thrilled to acquire Flavours,” said Fulcrum Media Inc. Group Publisher Alan Fogel.

Fulcrum has ambitious plans for Flavours, Mr. Fogel added. “We will be relaunching Flavours in 2013 with plans to engage and entice Western Canadians by leveraging our proven 360 approach combining high quality print, interactive video/digital, limited time offer promotions and experiential sampling shows.

“The new and enhanced Flavours will feature a wealth of Western Canadian chefs, restaurants, mixologists, baristas and other stars of the culinary scene who lead the trends. Our relaunched Flavours will tickle the taste buds with delicious and easy-to-create recipes — nutritional analysis included — and suggestions for top food and drink pairings.”

Fulcrum is noted as the owner of EAT! Vancouver, Canada’s largest consumer food show, producer of the popular Drinks Show, and the Canadian Coffee & Tea Show, host of the always eagerly awaited Canadian Barista Championships, as well as the publisher of the industry-leading YFM and VSA magazines.

“The acquisition of Flavours dovetails perfectly with our expertise in food and beverage publishing and events, and will allow us to provide even more exposure for the burgeoning culinary and beverage scene in Western Canada,” Mr. Fogel added.

About Flavours Magazine: 

Flavours magazine is distributed and available exclusively in 420+ Western retail liquor outlets, including Manitoba Liquor Marts, Saskatchewan Liquor and Gaming Authority stores, Alberta Liquor retail outlets, Calgary Coop Liquor Stores and the Alliance of Beverage Licensees of British Columbia retail outlets. More details are available at flavoursmagazine.ca

About Fulcrum:

Since its launch in 1995, Fulcrum, comprising Fulcrum Media Inc. and Fulcrum Events Inc., has continued to grow by focusing on select industries and providing innovative, measurable solutions for many of the top packaged goods companies in Canada. The company produces industry-leading media properties in food, spirits, coffee and tea, foodservice, convenience, petroleum, car wash, and pharmaceutical verticals. Fulcrum’s properties consist of b2c and b2b magazines, large scale consumer and trade shows, educational conferences, promotions, database management, and research. For more information, visit www.fulcrum.ca