Fulcrum Media http://fulcrum.ca We produce industry leading media properties in convenience, petroleum, carwash, foodservice, spirits, coffee and tea, and pharmaceutical verticals. Tue, 06 Mar 2012 19:09:39 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Researchhttp://fulcrum.ca/2010/09/27/research/ http://fulcrum.ca/2010/09/27/research/#comments Mon, 27 Sep 2010 15:51:57 +0000 admin http://mu.fulcrum.ca/?p=226

Over the past 15 years, Fulcrum has conducted numerous proprietary consumer and operator research projects in various industries.

Today, we conduct focus groups, round tables, online surveys, and telemarketing

…

]]>

Over the past 15 years, Fulcrum has conducted numerous proprietary consumer and operator research projects in various industries.

Today, we conduct focus groups, round tables, online surveys, and telemarketing research. The insights gained through this research effort provide a unique insight into the various industries we work in, and position Fulcrum’s properties as the leading source of information in their respective channels.

We have also, upon request, provided customized research projects to our valued customers.

For further information and to discuss any research needs, please contact us.

]]> http://fulcrum.ca/2010/09/27/research/feed/ 0 Abouthttp://fulcrum.ca/2010/09/27/about/ http://fulcrum.ca/2010/09/27/about/#comments Mon, 27 Sep 2010 15:45:47 +0000 admin http://mu.fulcrum.ca/?p=215

Fulcrum Media

Since its launch in 1995, Fulcrum Media continues to grow by focusing on select industries and providing innovative, measurable solutions for many of the top packaged

…

]]>

Fulcrum Media

Since its launch in 1995, Fulcrum Media continues to grow by focusing on select industries and providing innovative, measurable solutions for many of the top packaged goods companies in Canada. We produce industry leading media properties in convenience, petroleum, carwash, foodservice, spirits, coffee and tea, and pharmaceutical verticals. Our properties consist of b2b and b2c magazines, database management, end user promotions, research, educational conferences, and shows.

Our team and Culture:

We have assembled a talented team of dedicated professionals who are the key to our success. In order to meet our customers’ needs, over the past few years, Fulcrum has insourced all core competencies (sales, marketing, publication and event design, editorial, IT/database management, show operations and production) and corresponding support centres (Finance and HR). Fulcrum is constantly investing in its employees in both the education and training we offer our employees as well as the company culture, which we believe to be a competitive advantage.

Each department is lead by accomplished professionals within their respective fields who are respected internally and externally. Each department head is supported by an appropriately-sized staff of young, energetic and talented employees. Fulcrum believes in empowering its employees to achieve their personal and professional goals. Our team enjoys working in an entrepreneurial and collaborative environment where individuals and teams are encouraged to bring forward their ideas.

]]> http://fulcrum.ca/2010/09/27/about/feed/ 0 Our Teamhttp://fulcrum.ca/2010/09/27/our-team/ http://fulcrum.ca/2010/09/27/our-team/#comments Mon, 27 Sep 2010 15:44:56 +0000 admin http://mu.fulcrum.ca/?p=214
Alan Fogel
Group Publisher
afogel@fulcrum.ca
Russell Hoffman
General Manager
rhoffman@fulcrum.ca

SALES

Michael Cronin
Director, Event Sales
mcronin@fulcrum.ca

…

]]>
Alan Fogel
Group Publisher
afogel@fulcrum.ca
Russell Hoffman
General Manager
rhoffman@fulcrum.ca

SALES

Michael Cronin
Director, Event Sales
mcronin@fulcrum.ca
Marty Rissin
Associate Publisher/ National Sales
mrissin@fulcrum.ca
Elijah Hoffman
Sales Representative
ehoffman@fulcrum.ca
Lorne Shaffer
Sales Representative
lshaffer@fulcrum.ca
Melissa D’Abbraccio
Junior Account Manager
mdabbraccio@fulcrum.ca
Liz Normantas
Show Coordinator
lnormantas@fulcrum.ca

EVENTS

Chris Seeney
Director, Show Operations
cseeney@fulcrum.ca
Helen Hubbs
Senior Operations Coordinator
hhubbs@fulcrum.ca

MARKETING

Barry Fitzgerald
Marketing Manager
bfitzgerald@fulcrum.ca
Teresa Jurisevic
Brand Manager
tjurisevic@fulcrum.ca
Keri Lee
Marketing Specialist
klee@fulcrum.ca
Claire Kim
Event Coordinator
ckim@fulcrum.ca
Beth Gallagher
Marketing Coordinator
bgallagher@fulcrum.ca

PRODUCTION

Derek Estey
Production Manager
destey@fulcrum.ca
Michael Kimpton
Production Coordinator
mkimpton@fulcrum.ca

EDITORIAL

Jane Auster
Editor
jauster@fulcrum.ca
Lauren Earle
 Staff Writer
learle@fulcrum.ca

DESIGN

Nancy Peterman
Managing Art Director
npeterman@fulcrum.ca
Sam Phrakaysone
Promotions Designer
sphrakaysone@fulcrum.ca
Jordan Beresford
Junior Designer
jberesford@fulcrum.ca
Rutendo Sabeta
Junior Designer
rsabeta@fulcrum.ca

IT

Mark Morgan
Business Development Manager
mmorgan@fulcrum.ca
Simon Doubt
IT Project Manager
sdoubt@fulcrum.ca
Andrew Stodden
System Administrator
astodden@fulcrum.ca
Milan Chotai
Lead Digital Architect
mchotai@fulcrum.ca
John Mackinnon
Wordpress Multi-site Administrator
jmackinnon@fulcrum.ca
Alpierre Hilario
Web Graphic Designer
ahilario@fulcrum.ca
Marty Paler
Data Compliance Coordinator
mpaler@fulcrum.ca

FINANCE

Raj Asantarajah
Finance Manager
rasantarajah@fulcrum.ca
Loreen Budhu
Accountant
lbudhu@fulcrum.ca
Elsbeth Binelli
Bookkeeper
ebinelli@fulcrum.ca

HUMAN RESOURCE /ADMINISTRATION

Stacey-Lee Weiss
Human Resources
sweiss@fulcrum.ca
Janice Thomas
Office Coordinator
jthomas@fulcrum.ca
]]> http://fulcrum.ca/2010/09/27/our-team/feed/ 0 Career Opportunitieshttp://fulcrum.ca/2010/09/27/career-opportunities/ http://fulcrum.ca/2010/09/27/career-opportunities/#comments Mon, 27 Sep 2010 15:44:12 +0000 admin http://mu.fulcrum.ca/?p=213 Currently, we have no open positions, but please feel free to send your resume and cover letter via email to careers@fulcrum.ca or fax 416-256-3002to be considered for any in the future. 

 

 

 

]]> Currently, we have no open positions, but please feel free to send your resume and cover letter via email to careers@fulcrum.ca or fax 416-256-3002to be considered for any in the future. 

 

 

 

]]> http://fulcrum.ca/2010/09/27/career-opportunities/feed/ 0 Contact Ushttp://fulcrum.ca/2010/09/27/contact-us/ http://fulcrum.ca/2010/09/27/contact-us/#comments Mon, 27 Sep 2010 15:43:18 +0000 admin http://mu.fulcrum.ca/?p=212
E-mail: info@fulcrum.ca
Phone: 416.504.0504
Toll free: 1-866-688-0504
Fax: 416.256.3002
Mailing Address:
508 Lawrence Avenue West, Suite 201, Toronto, Ontario M6A 1A1


View Fulcrum Media in a larger map

 

]]>
E-mail: info@fulcrum.ca
Phone: 416.504.0504
Toll free: 1-866-688-0504
Fax: 416.256.3002
Mailing Address:
508 Lawrence Avenue West, Suite 201, Toronto, Ontario M6A 1A1


View Fulcrum Media in a larger map

 

]]> http://fulcrum.ca/2010/09/27/contact-us/feed/ 0 Pharmacy Selecthttp://fulcrum.ca/2010/09/27/pharmacy-select/ http://fulcrum.ca/2010/09/27/pharmacy-select/#comments Mon, 27 Sep 2010 15:42:13 +0000 admin http://mu.fulcrum.ca/?p=211

Pharmacy Select (Phs) is the only national promotion targeting 3000+ banner and independent pharmacy locations. Offered

…

]]>

Pharmacy Select (Phs) is the only national promotion targeting 3000+ banner and independent pharmacy locations. Offered during 6 Periods per year (60 days per period), this promotion has quickly evolved into a national program providing frontshops with leading brand, off invoice specials, full service distributors with an exclusive selling tool, as well as channel suppliers with full visibility into measured results and exclusive trending data.

For more information, contact:
Mark Morgan
Email: mmorgan@fulcrum.ca
Phone: 416-504-0504 ext. 110
Toll free: 1-866-688-0504

]]> http://fulcrum.ca/2010/09/27/pharmacy-select/feed/ 0 Promo Selecthttp://fulcrum.ca/2010/09/27/promo-select/ http://fulcrum.ca/2010/09/27/promo-select/#comments Mon, 27 Sep 2010 15:41:40 +0000 admin http://mu.fulcrum.ca/?p=210

Promo Select 3.0 is the only national retail promotion selling into 10,000 independent c-gas operator locations.

…

]]>

Promo Select 3.0 is the only national retail promotion selling into 10,000 independent c-gas operator locations. Offered during 6 Periods per year (60 days per period), this promotion has evolved into a national banner providing retailers with leading brand off invoice specials, full service distributors with an exclusive selling tool, as well as suppliers with full visibility into measured results and exclusive trending data. More

For more information, contact:
Mark Morgan
Email: mmorgan@fulcrum.ca
Phone: 416-504-0504 ext. 110
Toll free: 1-866-688-0504

]]> http://fulcrum.ca/2010/09/27/promo-select/feed/ 0 Operators’ Edgehttp://fulcrum.ca/2010/09/27/operators-edge/ http://fulcrum.ca/2010/09/27/operators-edge/#comments Mon, 27 Sep 2010 15:41:16 +0000 admin http://mu.fulcrum.ca/?p=209

Operator’s Edge is the only national foodservice promotion targeting 6000 independent foodservice operators. Offered

…

]]>

Operator’s Edge is the only national foodservice promotion targeting 6000 independent foodservice operators. Offered during 4 Periods per year (30 days per period), this promotion is evolving into a national program providing operators with leading brand off invoice specials, full service distributors with an exclusive selling tool, as well as suppliers with full visibility into measured results and exclusive trending data. More

For more information, contact:
Mark Morgan
Email: mmorgan@fulcrum.ca
Phone: 416-504-0504 ext. 110
Toll free: 1-866-688-0504

]]> http://fulcrum.ca/2010/09/27/operators-edge/feed/ 0 Coffee & Tea Showhttp://fulcrum.ca/2010/09/27/coffee-tea-show/ http://fulcrum.ca/2010/09/27/coffee-tea-show/#comments Mon, 27 Sep 2010 15:40:14 +0000 admin http://mu.fulcrum.ca/?p=208
The Canadian Coffee & Tea Show is designed to meet the needs of independent café owners,

…

]]>
The Canadian Coffee & Tea Show is designed to meet the needs of independent café owners, restaurateurs, foodservice operators, distributors, franchise operators, and buyers from all sectors of the industry. The show offers the country’s largest educational program for the new entrepreneur and seasoned professional alike. In addition, the trade show features companies displaying products and services from North America and around the world. More

For exhibiting inquiries, contact:
Michael Cronin
Email: mcronin@fulcrum.ca
Phone: 416-504-0504 ext. 114
Toll free: 1-866-688-0504
For sponsorship inquiries, contact:
Marty Rissin
Email: mrissin@fulcrum.ca
Phone: 416-504-0504 ext. 116
Toll free: 1-866-688-0504
]]> http://fulcrum.ca/2010/09/27/coffee-tea-show/feed/ 0 Convenience Uhttp://fulcrum.ca/2010/09/27/convenience-u/ http://fulcrum.ca/2010/09/27/convenience-u/#comments Mon, 27 Sep 2010 15:39:39 +0000 admin http://mu.fulcrum.ca/?p=207
The Convenience U CARWACS Show provides leading education and the industry’s best trade show for convenience, gas and car wash operators across Canada.

…

]]>
The Convenience U CARWACS Show provides leading education and the industry’s best trade show for convenience, gas and car wash operators across Canada. The curriculum is designed to specifically provide you with the critical information needed to understand the changing dynamics of this diverse industry. Whether you are an independent retailer, operator, supplier or distributor, you can expect to gain practical ideas and solutions to grow your business. More

For exhibiting inquiries, contact:
Michael Cronin
Email: mcronin@fulcrum.ca
Phone: 416-504-0504 ext. 114
Toll free: 1-866-688-0504
]]> http://fulcrum.ca/2010/09/27/convenience-u/feed/ 0