Time to EAT!
Fulcrum Events Inc. takes exciting bite as new owner of popular EAT! show
Toronto and Vancouver, September 5, 2012 –
Fulcrum Events Inc., along with sister company Fulcrum Media Inc., has a taste for good food and hospitality. With its expertise in the foodservice and spirits arena, it’s no surprise Fulcrum would want to add an outstanding culinary event like the EAT! Vancouver Food + Cooking Festival to its roster of top-performing shows.
As of August 28, Fulcrum became the new owner of the top foodie forum in Western Canada.
“Fulcrum is excited to acquire EAT!, the culinary star of the west,” said Fulcrum General Manager Russell Hoffman. “This acquisition allows us to work even more closely with our Fortune 500 customers to help bring the EAT! show to greater heights.”
Fulcrum is noted as the publisher of the industry-leading YFM and VSA foodservice magazines, as well as the producer of the popular Drinks Show and Canadian Coffee & Tea Show, host of the always eagerly awaited Canadian Barista Championships.
“The acquisition of EAT! dovetails perfectly with our background in food and spirits and will allow us to provide even more exposure for the burgeoning culinary scene in Canada,” Mr. Hoffman added.
For the past 10 years, the EAT! show has been in the capable hands of founders Heather Angeard and George Acs of Executive Event Production Inc.
“After a decade, the show has grown to the point where we are excited to transition to a larger company with more staff and national consumer packaged goods relationships,” said George Acs of Fulcrum’s acquisition.
Added Heather Angeard, “We have known Fulcrum for years and watched their shows grow to new heights, and we have been very impressed with their team and growth plans for Eat! They are the right home for the show as it continues to bloom and prosper.”
The EAT! Vancouver Food + Cooking Festival is Canada’s largest consumer food festival, featuring hundreds of food, beverage & kitchen goods exhibitors along with tourist boards, travel suppliers, wineries, breweries, restaurants, cooking demonstrations, wine and cheese seminars, cookbook authors & chef competitions. The three-day festival is attended by the travel trade, culinary enthusiasts, and media. Since its inception, the event has been attended by over 230,000 visitors. More details are available at www.eat-vancouver.com
Since its launch in 1995, Fulcrum, comprising Fulcrum Media Inc. and Fulcrum Events Inc., has continued to grow by focusing on select industries and providing innovative, measurable solutions for many of the top packaged goods companies in Canada. The company produces industry leading media properties in convenience, petroleum, car wash, foodservice, spirits, coffee and tea, and pharmaceutical verticals. Fulcrum’s properties consist of b2b and b2c magazines, database management, end user promotions, research, educational conferences, and shows. For more information, visit www.fulcrum.ca